Privacy policy

If you are not comfortable with how your information may be used as described in this notice, please discontinue using our website. If you have any questions regarding the use of your personal data, please contact us at @lucentclearaligners.com
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This Privacy Policy explains what personal information we collect, how we use it, and how we protect it.

This policy applies to everyone who accesses or uses our website. Personal information refers to any data that can identify you or be linked to an identifiable individual.

This notice includes the following sections:

  • Our details
  • The types of information we collect
  • How we use your information
  • Whether we share your information
  • How long we keep your information
  • Where your information is stored
  • Your rights under data protection laws
  • Contact information for questions or concerns


We may provide links throughout this notice to help you easily find the information you are looking for. Some sections may also link to external websites such as the Information Commissioner’s Office. Please note that we are not responsible for the content or accuracy of external websites.

Our Details

Lucent Clear Aligners is responsible for managing and protecting the personal information we collect. We ensure that your data is handled securely and used only for legitimate business purposes.

1. The Types of Information We Collect

The information we may collect, use, and store includes:

  • Personal contact information such as your name, title, address, phone number, and email address.


We always aim to keep your personal information accurate and up to date. If any of your details change, we kindly request that you inform us as soon as possible so we can update our records.

Your information is securely stored on electronic systems and protected through appropriate security measures.

2. How We Use Your Information

We may use your personal information for the following purposes:

  • To improve the quality of our website and services.
  • To respond to enquiries, feedback, or complaints.
  • To carry out internal reviews and quality checks.
  • To comply with legal or regulatory requirements.
  • To create anonymous information used for staff training and service improvement.
  • To support research and help improve future dental services.
  • To notify you about updates to our services or privacy policies.
  • To contact you regarding information or enquiries submitted through our website.


Under data protection regulations, each use of your personal information must meet legal processing requirements.

We rely on the following legal basis under the General Data Protection Regulation (GDPR):

Article 6(1)(f) – Legitimate Interests

This means we process personal data where necessary for the legitimate interests of operating and managing our business and providing services related to dental care and clear aligner treatments.

3. Do We Share Your Personal Information?

We do not sell or share your personal information with third parties without your consent, unless required by law.

Your personal data will not be transferred outside the European Union (EU) unless adequate protection measures are in place.

4. How Long We Keep Your Information

We only retain your personal information for as long as necessary to fulfil the purposes for which it was collected. In some cases, we may retain information longer if required by law, regulation, or insurance obligations.

Once the information is no longer needed, it will be securely deleted.

5. Your Data Protection Rights

Under data protection laws, you have several rights regarding your personal information:

Right to Access
You may request a copy of the personal information we hold about you.

Right to Rectification
You can request corrections if any information we hold about you is inaccurate or incomplete.

Right to Erasure
You may request that we delete your personal information where there is no legal reason for us to continue processing it.

Right to Object
You can object to the processing of your personal data where we rely on legitimate interests or for direct marketing purposes.

Right to Restrict Processing
You may request that we temporarily suspend processing your personal data while its accuracy or use is reviewed.

Right to Data Portability
You may request that personal data you provided to us be transferred to another organization or directly to you, where technically possible.

Right to Withdraw Consent
Where we rely on consent for processing your information (for example marketing), you may withdraw that consent at any time.

Please note that some rights may be limited depending on legal requirements.

For more information about your rights, you may visit the Information Commissioner’s Office (ICO).

Information Commissioner’s Office

Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF

Telephone:+234 567 8912

Website: https://ico.org.uk

If you believe that your data protection rights have been violated, you have the right to lodge a complaint with the Information Commissioner’s Office.

Klarna Payment Information

If you choose to use Klarna as a payment method, certain personal data such as contact details and order information may be shared with Klarna during checkout. This allows Klarna to assess your eligibility for their payment services and provide suitable payment options. Klarna processes this data according to its own privacy policy.

Mobile Terms of Service

Last updated: October 24, 2022

The Lucent Clear Aligners mobile messaging service (the “Service”) is operated by Lucent Clear Aligners.

By subscribing to our SMS or text messaging service, you agree to receive recurring messages related to updates, notifications, promotions, and service information.

These messages may include:

Order updates
Appointment reminders
Account alerts
Promotional offers or discounts

Participation in this program is completely voluntary, and you do not need to subscribe in order to purchase our products or services.

Lucent Clear Aligners does not charge for this messaging service. However, standard message and data rates may apply depending on your mobile carrier.

You may unsubscribe at any time by replying STOP to any text message you receive from us. You will receive a confirmation message once your subscription is cancelled.

For assistance, you can reply HELP to any message or contact us at:

@lucentclearaligners.com

Wireless carriers are not responsible for delayed or undelivered messages.

If your mobile number changes, you will need to subscribe again with your new number.

To the maximum extent permitted by law, Lucent Clear Aligners will not be responsible for any delays, delivery failures, or errors in information sent through this messaging service.